QR code analytics
see every scan, in real time.

A QR code on a flyer, a piece of packaging, or a poster is a marketing dark spot if you can't measure it. Without analytics, you know the code was printed — but you don't know whether anyone's scanning it, whether scans cluster in the locations you expected, or whether the people scanning are converting on whatever the QR sends them to. You're flying blind on the most measurable channel you have.

The point of QR code analytics is to close that loop. Every scan you can attribute is a scan you can act on — repointing a slow-performing code to a different landing page, pulling budget away from underperforming placements, or doubling down on regions that are clearly working. The data tells you which physical placements are pulling their weight and which are silent, and lets you swap destinations in response without reprinting anything (that's the dynamic QR code half of the equation).

The unique-vs-returning split matters too. A code with 10,000 total scans but only 200 unique devices is being scanned mostly by your own staff testing it. A code with 8,000 scans and 5,500 unique devices is doing what you wanted. The shape of the data is often more informative than the headline number, and it's the bit you can't guess from outside.

The same logic applies to time-of-day patterns. Restaurant menu codes scanned heavily between 6pm and 9pm tell a different story than ones scanned at 11am — different audience, different intent, different landing-page expectations. A product packaging code scanned mostly on weekends signals a different buyer journey than the same code scanned mostly on weekday mornings. Without time-series analytics, this kind of pattern is invisible; with it, you can tune the destination page, the offer, or the campaign cadence to match the rhythm of how your audience actually engages. The dashboard gives you the data; the decisions are yours.

The dashboard covers the vast majority of campaign-evaluation use cases out of the box — filter scans by date range, drill into geography and device breakdowns, and compare unique vs returning across any time window within your tier's retention.

Pro accounts also get programmatic API access for QR code management — create, update, archive, and list QR codes from your own systems. Scan-data export and analytics API endpoints are on the roadmap; in the meantime, dashboard views and filters cover most analysis needs.